brief

official launch of Samsung Galaxy S10 in Vietnam

celebrate 10 years of Galaxy S in Vietnam

create modern, technology space highlighting the superiority of the S10 compared to previous generations

challenges & solutions

the launching must be technological, show off Samsung Galaxy S10’s features

solutions:

make a performance that combines lighting effects, showing off Samsung's first ultrasonic fingerprint feature and triple camera

the screen and stage emphasize the curved screen border of the Samsung S10

result

grab the attention of many celebrities and media

highlight the outstanding feature of the S10