brief

create an extraordinary place for consumers to experience the next level of selfie - Selfie in the dark with the all-new super large aperture selfie camera of Samsung Galaxy J4 - J6, enjoy the top services & hot promotions from thegioididong.com 

challenges & solutions

how to highlight products' key features in an all-new & interesting way that still matches target consumers' interests.

nothing appeals to youngsters more than an amazing party with crazy games, dance & upbeat music. The whole event got turned into a party with impressive games activities, unique photo corners that allow them to shine brightly in the dark. The participants can also immerse themselves in the music with live performances from top celebrities. Everything was captured with the Galaxy J4 - J6 & live-streamed on thegioididong.com fan page.

result

audience's reaction: Youngsters excitedly participated in many event activities, heated up the atmosphere.


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