brief

to take Milo brand to the next level by seizing the Back to school season, we create a playground with so many cool activities for kids to dive in and get ready for a new energetic school year.

challenges & sollutions

bringing fresh air into an all-consistent brand without repeating what they had been doing throughout the years would never be easy

we combined different school elements with a little touch of interactive technology to create a sporty school where kids can enjoy their physical activities to the fullest. And the key highlight is the "Journey to school" interactive scooting game attracted a lot of kids and strongly implemented Milo image into the Back to school season.

result

participants’ reaction: satisfied, enjoyable