nexgard sprectra

brief

build brand awareness through visible branding & engaging activities

collect target consumers’ data through on-ground survey

challenges and solutions

create emotional connection through relevant concepts and communicate about product benefits. A new model of booth activation instead of a normal booth design to create a strong impression with booth designs & activities to drive WOM.

buzz came up with the concept “The Ultimate Armor” for your beloved friend and Nexgard Spectra as the strong armor to protect your dog inside out. Moreover, an impressive booth is a bike design with Cosplay dog protected in a strong and unique Nexgard Spectra armor.

result

two cosplay lovely dog have attracted attention guests to the booth with take an instant-photo with the dogs and lucky activities and do survey to get a gift.









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