The Time of MSB – In Rhythm with the Legacy Journey

At the beginning of 2026, Buzz proudly partnered with Orange as the event execution agency for the MSB Kick-off “3 IN 1” program. Designed as a one-day journey, the event celebrated and reflected on 35 years of MSB’s legacy and growth.

Held in Hai Phong, the program unfolded through three moments in time — past, present, and future, bringing the story of MSB’s legacy to life.

Morning | The Beginning of Legacy – “Marks of Time” Exhibition
An immersive exhibition retracing the milestones and people who shaped MSB’s foundation, reconnecting participants with the origin of the bank’s journey.

Afternoon | Driving Breakthroughs – MSB Business Conference 2026
A strategic session focused on current achievements and future ambitions, where MSB outlined its growth direction and reinforced momentum for the years ahead.

Evening | From Past to Future – Harmony of Legacy
The concert “Spring Symphony” served as the emotional highlight of the program. With the presence of Hai Phong city leaders and a live broadcast, the event amplified MSB’s legacy and vision to a broader audience.

Bringing together over 650 MSB managers, the program marked a meaningful milestone in the bank’s 35-year journey of development.

Buzz is honored to collaborate with Orange in delivering this project—transforming the idea of “Continuing the Legacy Journey” into a shared experience where heritage is not only preserved, but also renewed through today’s vision and tomorrow’s ambitions.